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Florentine high quality artisans join the Made in Italy store launched by Amazon

by Silvia Pieraccini

Local production, global sales. The “glocal” path, strategic for the survival of SMEs (small and medium-sized enterprises), crosses the growth goals of e-commerce colossal, Amazon.

The result is a store dedicated to artisan Made in Italy goods which the American group opened recently on its Italian and British sites, while the launch on the US site is just a few weeks away.

The artisans sign up to the platform, they are then screened by the American giant (which is helped by local associations), and then accredited as third-party vendors. At which point Amazon’s global market of 285 million clients is opened up for them.

For the moment, 150 artisans have joined the Made in Italy store, 100 of which are Florence-based, for a total of 5,000 products for sale in the clothing, shoes and bags, furniture, ceramics and jewelry sections. But the number is expected to rise. While Amazon announces that it also intends to extend the initiative to German and Japanese markets.

The new online market, rightly baptized as Made in Italy, was presented in Florence, in the Salone dei Cinquecento in Palazzo Vecchio. The launching of the project from the Florentine city hall can be explained by the fact that there is a long history in artistic craftsmanship and there is still a strong presence of artisans; but also with mayor Dario Nardella’s announcement in the Spring of 2014, on the campaign trail, of wanting to encourage the work of artisans through e-commerce.

“The city of Florence provided the spark,” explained Nardella, “which was heard by the most important player in the field of e-commerce. Being a high-quality artisan is not the stuff of WWF, but thanks to innovation, it is the stuff of Amazon.”

Pleased, Francois Nuyts, Amazon country manager for Italy and Spain said, “today, 40% of the goods sold on Amazon come from third-party vendors, we have high expectations for the Made in Italy store.”