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Ancorotti Cosmetics saw 2016 turnover grow nearly 70%

by Marika Gervasio

Ancorotti Cosmetics may be the fastest-growing company you’ve never heard of. The firm based in Crema’s cosmetics district that produces make-up for third parties saw turnover grow nearly 70% in 2016. It has 200 employees (400, including satellite industries) that produce 200 million products per year.

“We started in 2009,” states President Renato Ancorotti, “and we've gone from €28 million in sales in 2014, to €43 million in 2015, to a total of €72 million last year. Exports comprise 87% of our turnover and Europe is our main market, followed by the United States. We produce all kinds of make-up, apart from pencils and nail polish (which require other kinds of expertise), for large national and international luxury brands.”

Ancorotti has an internal research and development laboratory which employs 25 workers, and it won the Wall Award at the most recent edition of Cosmopack. This award for innovation in cosmetics was in the Design category, and it recognized the firm’s use of extruded powders (compacted powders that are combined to create a pearly, decorative effect).

The company recently acquired Olivetti's former warehouse in Crema, which was built by architect Renzo Piano.

“It will be ready within a year and a half,” explains Ancorotti, “and it will be added to the production factory that we already own in the area.”

The company has ambitious objectives: reaching €100 million in sales this year, picking up new clients (including multinational corporations), developing new products, and entering new markets.

Exports and innovations are the prerogatives for most of the firms (around 20 in total) in Crema's cosmetics district, where there is a high concentration of third-party producers that conduct a great deal of research.

“Ttherefore, we can consider ourselves to be developers more than simple producers for third parties,” said Ancorotti. “The average export rate is 80% of turnover, especially to the USA, Europe, France, Russia, and the Arab and Asian countries, which represent our future outlet markets, as well as Africa—a very complicated place—that, with time, will begin to buy more and more cosmetics. And then there's India, with more than a billion consumers: a market that has a very high potential.”