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Juventus awash in cash as reaching quarterfinals of Champions League nets €101 ml

by Gianni Dragoni

By reaching the quarterfinals of the UEFA Champions League, Juventus has already earned around €101 million. The club will play against Barcelona. Andrea Agnelli’s club has broken the record that they’d established in the 2014-2015 season, when they reached the final (losing to Barcelona). The Old Lady earned €89.1 million that year. Last year, when they were eliminated by Bayern Munich in the Round of 16, they earned a mere €76.3 million.

The increase in earnings is due to the fact that this season is the most lucrative of all time. The Gazzetta dello Sport, Italy’s most widely-read national sports newspaper, noted that Juventus has already compensated for what they spent last summer in order to buy striker Gonzalo Higuain from S.S.C. Napoli: €90 million. An entirely theoretical comparison, since Juventus has to use their Champions League earnings to pay for the costs of the entire squad (and their relative bonuses), not just Higuain. The striker is on a €7.5 million salary per year, but for Juventus the costs are double this sum: €15 million.

The money that Juventus earns comes from a complex system of calculations, based on both their on-field results and the distribution of the market pool (which has to do with the value of national television rights). For Italy, this constitutes a €112 million package, to be split up between the participating teams. Juventus has earned €28 million for their success in Serie A, and a minimum of another €28 million for their progress in the Champions League. Since the other Italian teams have already crashed out of the Champions League (A.S. Roma in the qualifiers, Napoli in the Round of 16), Juventus stands to earn more money. In short, when other clubs from the same country fail in the Champions League, their more successful compatriots earn even more.

As such, over the course of the last few editions of the Champions League, Juventus has received more money than Barcelona and Real Madrid, the two most recent winners: since both of the Spanish teams reached the latter stages of the competition (along with Atletico Madrid), the percentage of the market pool was divided between a greater number of teams.

Finally, there are also the ticket sales at Juventus Stadium—€9 million so far—which should rise to €12 million with the next quarter final game (to be played in April against Barcelona). As well as more than €1 million in bonuses from their sponsor, Fiat-Chrysler (FCA)’s Jeep brand. The company’s controlling shareholder is also the majority shareholder in Juventus: the holding company Exor, which is led by John Elkann, the cousin of Juventus’s president.


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